Yahoo, Samsung partner for interactive television service

Share this article:

Yahoo and Samsung Electronics have announced a partnership in which select Samsung 2009 flat-panel televisions will support a new widget service, called Internet@TV — Content Service.

The service adapts the Yahoo Widget Engines and gives viewers the ability to interact with their televisions through a series of applications similar to those used on a PC.

Using their remote controls, users can access Internet information such as stock portfolio updates and headline news, as well as interact with other users by sharing videos and pictures. Users access the service by connecting the television to a home network through the built-in Ethernet port or by using an optional Wi-Fi USB dongle.

Yahoo is offering widgets from many of their properties including Flickr, Yahoo News, Yahoo Weather and Yahoo Finance. Other third-party offerings include brands such as USA Today, YouTube, eBay and Showtime Networks.

Advertisers and marketers will be able to develop and offer TV Widgets by using the open-platform Widget Develop Kit.

“This new interface allows [viewers] to interact and connect with many of their favorite Web services on a personal level,” said Boo-Keun Yoon, executive vice president of the visual display division at Samsung, in a statement. “It's frankly way beyond just passively watching broadcasts and is no doubt the future of TV.”

Phone inquiries to Yahoo were not returned by press time.

The televisions with Yahoo Widget Engine will be available in 13 countries in 2009.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.