Yahoo Retains Sposto for Rich Media to Support Marketing Deals

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Yahoo Inc.'s entertainment division has tapped Sposto Productions LLC, Kutztown, PA, to design rich media online advertising content for the portal's marketing partnerships with Fox Filmed Entertainment and Artisan Pictures.


The 6-year-old Web design and development firm has previously worked with Yahoo, Sunnyvale, CA, on other properties within the Internet company's portfolio.


For its most recent assignments, Sposto is handling a rich media online effort for Fox's new animated release, "Ice Age" and an interactive banner campaign for Artisan's "National Lampoon's Van Wilder."


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