Yahoo Retains Sposto for Rich Media to Support Marketing Deals

Share this article:
Yahoo Inc.'s entertainment division has tapped Sposto Productions LLC, Kutztown, PA, to design rich media online advertising content for the portal's marketing partnerships with Fox Filmed Entertainment and Artisan Pictures.


The 6-year-old Web design and development firm has previously worked with Yahoo, Sunnyvale, CA, on other properties within the Internet company's portfolio.


For its most recent assignments, Sposto is handling a rich media online effort for Fox's new animated release, "Ice Age" and an interactive banner campaign for Artisan's "National Lampoon's Van Wilder."


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.