Yahoo Picks Euro RSCG for Global
As part of that appointment, Black Rocket Euro RSCG, San Francisco, becomes the lead agency on the account. Black Rocket since 1996 has been Yahoo's agency of record in the United States.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.