Yahoo Picks Euro RSCG for Global
As part of that appointment, Black Rocket Euro RSCG, San Francisco, becomes the lead agency on the account. Black Rocket since 1996 has been Yahoo's agency of record in the United States.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.