Yahoo partners with go2 for mobile

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Yahoo partnered with cell phone directory go2.com to offer a suite of services designed to allow publishers to distribute and monetize content on mobile phones. The new services' publishers will have access to the Yahoo Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.

Yahoo Mobile Publisher Services is part the company's initiative to enable the growth of the mobile Internet.

"Mobile search will benefit from this relationship by expanding the Yahoo digital sales channel into mobile inventory, which should help support go2's aggressive mobile Web site development and monetization," said Lee Hancock, founder and CEO of go2.com.

The Yahoo Mobile Ad Network lets publishers select the ad formats they want to have run. The first advertisements will go live in the second quarter of 2007. Yahoo plans to increase the number of partners over the coming months.

The service went live across 19 countries, including Argentina, Brazil, Canada, the Philippines, Singapore, Thailand and Vietnam.

A strategic relationship between go2 and Yahoo for paid search has been in place for about a year. Other launch partners include MobiTV and Opera.

"This new agreement allows Yahoo's global sales force to sell go2 inventory through their Mobile Ad Network," Mr. Hancock said.

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