Yahoo Outfits NYC Cabs for the Internet

Share this article:
Yahoo Inc., Team Systems Corp. and Medallion Financial Corp., which operates one of the largest fleets of taxi cabs in New York, said yesterday that they will begin offering Internet services in cabs.


A fleet of 10 cabs will be equipped with Palm 7 hand-held computers. To promote the pilot program the cabs will be outfitted in yellow and purple colors.


The venture is part of the Yahoo Everywhere program. Yahoo last year outfitted taxis in San Francisco.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.