Yahoo opens up about Google ad services agreement

Share this article:

Yahoo has released more information about its non-exclusive ad services agreement with Google, in a US Securities and Exchange Commission filing dated August 8.  

The public version of the filing provides additional information about the deal, although large sections of the document have been omitted to preserve confidentiality.  For example, details about data and information sharing between the two companies appear to be omitted. Compensation details have also been removed from the document.

The ad services agreement, which the two parties entered into on June 12, gives Yahoo the ability to use Google's search and contextual advertising technology through its AdSense for Search and AdSense for Content programs in the US and Canada.

According to Google, the agreement does not require regulatory approval. However, both Google and Yahoo agreed to give the US Department of Justice time to review the agreement. 

When contacted today by DMNews, Gina Talamona, a Department of Justice spokeswoman, said the department's antitrust division was investigating the proposed transaction. 

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.