Yahoo Offers Personalized Content on Cell Phones

Share this article:

Yahoo made Internet search and other services available on cell phones as of Aug. 30. Consumers can download the Yahoo Go for Mobile service onto Microsoft's Windows Mobile operating systems.

The Yahoo Go for Mobile services available on Windows smart phones give users access to Yahoo news, photo albums and calendars.

"Yahoo Go is a personalized, Internet-based suite of Yahoo services that allows users to connect to their content regardless of location or device," said Nicole Leverich, a Yahoo spokesperson. "Today's launch expands the reach of Yahoo Go for Mobile by bringing it to millions of consumers around the world who use Windows Mobile-powered phones. It also furthers global distribution deals with leading device manufacturers including Motorola, Nokia and RIM."

The Sunnyvale, CA, company said its services will be available on millions of phones worldwide. In addition, Yahoo has been signing deals with cell phone manufacturers to imbed Go for Mobile software on new devices.

In July, Motorola agreed to pre-install Yahoo's Internet search capability, e-mail and address book on its new mobile telephones from the first half of 2007. The deal will make Yahoo Go for Mobile a standard feature on Motorola cellular phones in Europe, Asia and the Americas. The service is available for download at http://go.yahoo.com/mobile.

"The vision behind Yahoo Go is to offer an integrated suite of service that synchronizes consumers' information and content across their mobile phone, television and PC desktop," Ms. Leverich said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.