Yahoo Offers Personalized Content on Cell Phones

Share this article:

Yahoo made Internet search and other services available on cell phones as of Aug. 30. Consumers can download the Yahoo Go for Mobile service onto Microsoft's Windows Mobile operating systems.

The Yahoo Go for Mobile services available on Windows smart phones give users access to Yahoo news, photo albums and calendars.

"Yahoo Go is a personalized, Internet-based suite of Yahoo services that allows users to connect to their content regardless of location or device," said Nicole Leverich, a Yahoo spokesperson. "Today's launch expands the reach of Yahoo Go for Mobile by bringing it to millions of consumers around the world who use Windows Mobile-powered phones. It also furthers global distribution deals with leading device manufacturers including Motorola, Nokia and RIM."

The Sunnyvale, CA, company said its services will be available on millions of phones worldwide. In addition, Yahoo has been signing deals with cell phone manufacturers to imbed Go for Mobile software on new devices.

In July, Motorola agreed to pre-install Yahoo's Internet search capability, e-mail and address book on its new mobile telephones from the first half of 2007. The deal will make Yahoo Go for Mobile a standard feature on Motorola cellular phones in Europe, Asia and the Americas. The service is available for download at http://go.yahoo.com/mobile.

"The vision behind Yahoo Go is to offer an integrated suite of service that synchronizes consumers' information and content across their mobile phone, television and PC desktop," Ms. Leverich said.

Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.