Yahoo Mobile Europe Allies With Flytxt
The new unit will offer real-time cross-selling activity to improve clients' mobile content sales. Both Yahoo Europe and Flytxt are working to push WAP sales.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.
The Volkswagen marketing executive is a veteran of Wunderman and WPP.
Jared Lake moves over from M&C Saatchi Mobile to head the new unit.