Yahoo Mobile Europe Allies With Flytxt
The new unit will offer real-time cross-selling activity to improve clients' mobile content sales. Both Yahoo Europe and Flytxt are working to push WAP sales.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.