Yahoo Mobile Europe Allies With Flytxt
The new unit will offer real-time cross-selling activity to improve clients' mobile content sales. Both Yahoo Europe and Flytxt are working to push WAP sales.
DataHero promises to give the marketing automation platforms customers a better read on their pipelines.
The cofounder of 180 and former CEO of JWT UK is tapped to lead the agency's global expansion.
Vane, who created Caples' Courageous Client award, was a passionate supporter of the industry for the entirety of her career.