Yahoo lowering minimum bids on some keywords

Share this article:
According to its search marketing blog, Yahoo is beginning to lower minimum bids on some keywords. The number two in search cites the economy as the driving force behind the decision.

"You don’t need a TV to tell you that times are tough—you just have to take a look at your marketing budget," the post says, "Money is tight for everyone these days. So we thought you’d want to know about some changes that we hope will help lower your costs and increase your clicks."

Mark Simon, VP of industry relations at Didit said, "We’re living through a time when industries as wide-ranging as automotive and housing need to sell at huge discounts. Search engines, it seems, are feeling the same need as well...This move will help search advertisers see their search ads activated on terms that, in the past, their keyword bids were too low for their ads to appear at all. But make no mistake—Yahoo will also get additional revenue from those ads that hadn’t been listed before."

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.

Stop Wasting Marketing Dollars on Poor Customer Experiences

Stop Wasting Marketing Dollars on Poor Customer Experiences

An open letter to the C-suite on the importance of remembering what it's like to be your customer.

9 "New and Improved" Tools for Customer Engagement

9 "New and Improved" Tools for Customer Engagement

Salesforce ExactTarget Marketing Cloud launches a bevy of products at Connections 2014.