Yahoo Gay Pride Microsite Touts Its Services, Travelocity

Share this article:

Yahoo is promoting several of its services, including MyWeb 2.0, HotJobs, Shopping and Personals, on a microsite celebrating Gay and Lesbian Pride Month throughout June.

The site at http://events.yahoo.com/pride06 also features a Travelocity search box at the upper right corner where visitors can find "gay friendly" hotels as well as cruises and travel deals for the gay, lesbian, bisexual and transgender market, the site states.

The gay and lesbian community is lucrative for advertisers who recognize the spending power of these travelers. The gay, lesbian, bisexual and transgender travel market is worth $76.5 billion and will grow by $20 billion over the next five years, according to a recent report from research firm Mintel, Chicago.

Another focal point of the Yahoo site is an events calendar where users can search for Gay and Lesbian Pride events in their areas. And Yahoo's Flickr photo-sharing service lets users post photos from various Gay Pride events.

On the microsite, Yahoo also promotes employment with Yahoo, stating that the company endorses the proposed Employment Non-Discrimination Act.

Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Generating Loyalty for Brands and Retailers in an Omnichannel World

Generating Loyalty for Brands and Retailers in an ...

Harnessing personas, loyalty programs, and new technologies can help marketers better connect with customers.

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.