Yahoo Games partners with Double Fusion and NeoEdge Networks

Share this article:

Yahoo Games has partnered with game ad firms Double Fusion and NeoEdge Networks to offer ad-enabled, downloadable, casual games to users of its site.

“We've never done in-game advertising before,” said Carrie Davis, a Yahoo spokeswoman. “We've had advertising around games, but not [within them].”

According to Yahoo, the offering provides “new opportunities for advertisers to reach an engaged audience.” Downloadable ad-supported games are now available on the Yahoo Games Web site from a number of publishers, including Gamemill Publishing, Alawar Entertainment and PixelStorm.

“For NeoEdge, we're very excited to be working with the industry leader here,” said Alex Terry, CEO of NeoEdge Networks.  “Traditionally, downloadable games have a time limit where you either have to buy the game or stop playing.”

 

However, only about 1% of the people who download a game end up paying for it. “What we're doing is allowing Yahoo to generate revenue on 100% of the downloads, not just the 1% who buy them,” Terry added.

Double Fusion did not respond to a request for comment by press time
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.