Yahoo Fourth Quarter Profits Soar

Share this article:
Yahoo reported a fourth quarter profit yesterday of $46.2 million, or 8 cents per share, according to reports. It was the third straight quarter that Yahoo beat analysts' expectations. Analysts polled by Thomson First Call had predicted earnings of 6 cents per share.


Yahoo's fourth-quarter revenue was $285.8 million, a 51 percent increase from last year's fourth-quarter revenue of $188.9 million.


The strong results reflect an increase of revenue from both subscribers and advertisers, the company's acquisition of online help-wanted site HotJobs and its relationship with Overture Service, which provides Yahoo's ad-driven search results.


Yahoo said Overture's advertising service generated most of its fourth quarter advertising revenue.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.