Yahoo for Yahoo: Q2 Earnings Send Stock Up

Share this article:
Yahoo's stock rose steadily today after the Web portal reported earnings that beat analysts' estimates.


The company's shares were up $1.36, or 7 percent, to $18.39 in early-morning trading.


Yahoo yesterday reported second-quarter pro forma net income of $8.7 million, or a penny per share, compared with $69.1 million, or 11 cents a share, in the same period a year ago.


Yahoo, which was hit hard by the steep decline in online ad revenue, said it expects advertising to make up about 80 percent of its revenue for the rest of the year. The remainder will be made up of money received for corporate and premium services.


Overall, Yahoo lost $48.5 million in the second quarter.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.