Yahoo for Yahoo: Q2 Earnings Send Stock Up

Share this article:
Yahoo's stock rose steadily today after the Web portal reported earnings that beat analysts' estimates.


The company's shares were up $1.36, or 7 percent, to $18.39 in early-morning trading.


Yahoo yesterday reported second-quarter pro forma net income of $8.7 million, or a penny per share, compared with $69.1 million, or 11 cents a share, in the same period a year ago.


Yahoo, which was hit hard by the steep decline in online ad revenue, said it expects advertising to make up about 80 percent of its revenue for the rest of the year. The remainder will be made up of money received for corporate and premium services.


Overall, Yahoo lost $48.5 million in the second quarter.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.