Yahoo first page advertisers up 10%: AdGooroo

Share this article:

Active first-page advertisers have increased 10% on Yahoo in the first quarter, according to online intelligence provider AdGooroo. In its latest Search Engine Advertising Update, which is released quarterly, AdGooroo also found that Yahoo was the only engine to have an increase in first-page advertisers in the month of February. The same month, Microsoft's first page advertisers were down 30% from the previous month.

AdGooroo's founder and chief gooroo Rich Stokes said this is great news for Yahoo. “Previously, Yahoo was losing market share to Microsoft, so having this information is place may allow it to better leverage a search deal with [Microsoft],” he said. “These data may also suggest that the time to strike a deal is now.”  

The report also notes trends in the online ad space like travel companies upping their ad budgets in Q1, which Stokes said is normal. Also expected, online retailers numbers are down in Q1 coming off of the holiday season.

Used car resellers are, however, making it into the top 25 advertisers by search engine. Stokes said this isn't something that's happened historically, but it wasn't shocking given the changing economy. “Not as many people are buying new cars today as they were previously,” he said.   

Overall AdGooroo saw a 1.3% drop in number of first-page advertisers, but an increase in the number of ads shown per keyword. The figure reached a high of 5.5 in February. At its lowest — in September 2008 — that figure was 3.1.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.