Yahoo debuts Personal Finance site
NEW YORK - At New York's 7Square chophouse, representatives of Yahoo announced that the company is launching Yahoo Personal Finance to bring more information to users with new, rich content tools.
Yahoo, Sunnyvale, CA, is confident that the service will expand its audience for those who choose to advertise on the site at http://finance.yahoo.com/personal-finance.
"We hope that Yahoo Personal Finance will be the leading destination for investment information," said Peggy White, general manager of Yahoo Finance, New York. "Currently, Yahoo Finance is filled with quotes and it is data-centric, and there are no offers for consumers to manage other aspects of their financial lives."
Yahoo Personal Finance consists of how-to guides, calculators, expert opinions, top stories and investment information. The Web site uses 25 content providers such as Kiplinger, Smart Money, The Wall Street Journal and Motley Fool. It has nine resource centers: banking and budgeting; career and work; college and education; family and more; investing; loans; real estate; retirement; and taxes.
The site invites people to share tips and information by incorporating Yahoo Answers and asking for consumer ratings and comments.
David Bach, author of "Finish Rich" and a speaker on retirement, financial planning and tax tips, is one of the experts Yahoo will feature. Laura Rowley, an award-winning print and television journalist and a professional speaker on financial planning, also will offer her expert opinion.
The site will be advertised throughout the Yahoo network including a showcase on the Yahoo home page. It soon will be advertised outside of the network.