Yahoo and Spinway Form Alliance for Free Net Access

Share this article:
In a move to attract more customers, Yahoo agreed yesterday to couple its services with Spinway.com, a free Internet service provider, to sell packages to retailers and other companies seeking to offer Internet access.


By increasing its participation in the growing free Internet access arena, Yahoo hopes to increase its own traffic. Yahoo, Santa Clara, CA, will provide content and Web services, including its My Yahoo personalization feature, free e-mail, instant messaging, and video and art streaming.


In December, Yahoo and Spinway, Sunnyvale, CA, partnered with Kmart Corp.'s BlueLight.com e-commerce site to offer free Internet access and content, a partnership that created 2.5 million customers. Yahoo and Spinway are considering a deal to offer free Internet service for toy retailer Toys "R" Us, according to reports.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.