Yahoo and Microsoft battle for mobile market

Share this article:

Yahoo is continuing to release new products, even as Microsoft looms in the background.

Yahoo has released Yahoo Go 3.0 and Yahoo OnePlace, a mobile content management service. It also added new partners for Yahoo Mobile Widgets, all for the European market. The mobile space is a big area of opportunity and, according to analysts, none of the giants have yet to establish themselves as the key player in the mobile space. While big companies including Yahoo, Microsoft, Google and AOL have mobile offerings, no one has cornered this emerging market.

"Mobile does not have a market leader the way that desktop software has Microsoft and the Internet has Google," said Michael Gartenberg, VP and research director at JupiterResearch. "The whole market is very nascent. We are at the first stage of consumers who are using their mobile phones for much more than talking on the phone. Everyone saw what happened when the desktop got connected, and the same thing is happening now with mobile." Yahoo did not return calls for comment by press time.

The Yahoo mobile operating system, which is already available in the US, will soon be available in a number of European countries. Additionally, European-based widgets will be accessible on Yahoo's mobile browser. In the next couple of months, Yahoo mobile users in France, Germany, Italy, Spain and the UK will be able to access localized services from new mobile widget development partners, such as Eurosport, Xing, eBay and MySpace.

Microsoft and Google continue vying for position in the rapidly emerging mobile space. Last week, the software giant released its own mobile offering. Microsoft has partnered with Nokia to release Silverlight, a mobile operating system for the S60 platform on Symbian OSsmartphones. Silverlight is a cross-browser, cross-platform plug-in for interactive applications.

Google also released a new mobile product last week. Its offering addresses the user experience. Google Gears allows users to access mobile Web applications offline in a move designed to avoid dropping either calls or Web pages as the phone uses are interchanged.

"These new product offerings underscore the fact that both companies understand the potential that lies in the mobile space," Gartenberg added.

Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Good Descriptions Rate More Than Good Reviews

Good Descriptions Rate More Than Good Reviews

Price still rules as an online purchase influencer, says a new survey, but basic brand assets should not be ignored in online product presentations.

For CMOs, A Tale of Two Situations

For CMOs, A Tale of Two Situations

A survey of 525 chief marketers finds them voyaging between digital discovery and digital deliverance, riding out turbulent trends to positions of newfound respect.

Is Native Advertising an Evolution or a Mutation?

Is Native Advertising an Evolution or a Mutation?

Was there truth to John Oliver's rant or was the comedic host unfair in his admonishments?