Xtreme Direct Gets Time4Media Work
The agency is devising strategies toward Shot Business' business-to-business subscriber base.
The 5-year-old Xtreme Direct also has clients like IGN.com, Zinio and Key3Media.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?