Xtreme Direct Gets Time4Media Work
The agency is devising strategies toward Shot Business' business-to-business subscriber base.
The 5-year-old Xtreme Direct also has clients like IGN.com, Zinio and Key3Media.
Increased productivity is the real Hook for marketing automation.
The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.
Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.