Xtreme Direct Gets Time4Media Work
The agency is devising strategies toward Shot Business' business-to-business subscriber base.
The 5-year-old Xtreme Direct also has clients like IGN.com, Zinio and Key3Media.
Longtime agency pro brings extensive healthcare industry experience to the agency.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.