Xtreme Direct Gets Time4Media Work
The agency is devising strategies toward Shot Business' business-to-business subscriber base.
The 5-year-old Xtreme Direct also has clients like IGN.com, Zinio and Key3Media.
The agency veteran is charged with expanding customer engagement services.
How consumers' motivations differ from country to country.
The $3.7 billion deal will unite Sapient with Digitas, Razorfish, and Rosetta on a new digital platform called Publicis.Sapient.