Xerox selects SubscriberMail

Xerox Corporation has selected e-mail services firm SubscriberMail to manage its e-mail marketing program.

SubscriberMail will function as Xerox's e-mail marketing agency, working with the brand on its e-mail strategy, content creative, delivery, message tracking and analysis.

Xerox sends e-mails to both customers and prospects in Canada and the United States, including the Xerox Office Advisor e-mail newsletter and FreeColorPrinters.com, a program for e-mail promotions.

SubscriberMail was selected following an extensive review of several e-mail service providers involving Xerox's East and West Coast organizations. Xerox was not reached for comment regarding which agencies were under review before this story went to press.