Xerox Offers First BTB Catalog

Share this article:
Xerox Corp., Rochester, New York, mailed its first-ever business-to-business mail-order catalog last week.


An initial 250,000 catalogs were mailed. A second catalog will mail in September, with three or four published per year, according to a spokeswoman.


"The mailings will get larger" as time goes on," she said. "The Complete Xerox Catalog" features products including printers, copiers, fax machines and supplies.
Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Metal Mulisha Races Towards Customization

Metal Mulisha Races Towards Customization

The motocross apparel company boosts mobile and Web conversions through product recommendations and personalized search.

Nielsen Allies With Pointlogic on Cross-Channel Planning

Nielsen Allies With Pointlogic on Cross-Channel Planning

Aim is to develop a "next generation" media planning tool.

If Only Engendering Loyalty Was as Easy as Clicking Your Heels

If Only Engendering Loyalty Was as Easy as ...

Rack Room Shoes combines data, research, and mobile email to deliver a high-heeled digital loyalty program.