Xerox Offers First BTB Catalog

Xerox Corp., Rochester, New York, mailed its first-ever business-to-business mail-order catalog last week.


An initial 250,000 catalogs were mailed. A second catalog will mail in September, with three or four published per year, according to a spokeswoman.


"The mailings will get larger" as time goes on," she said. "The Complete Xerox Catalog" features products including printers, copiers, fax machines and supplies.
close

Next Article in Multichannel Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Dart Warehouse Corp

Dart Warehouse Corp

Dart Fulfillment Services specializing in E-Commerce, Catalog Fulfillment, Retail Replenishment, Product Assembly & ...

SLI Systems

SLI Systems

SLI Systems offers full-service, customized, On-Demand solutions for Site-Search, Navigation, Merchandising, and User ...

more »

More in Multichannel Marketing

Multichannel Is Perrigo's Marketing Cure

Multichannel Is Perrigo's Marketing Cure

Perrigo educates consumers about store brand medications with a digitally-focused multichannel campaign

Multichannel Marketing Makes Scott Naturals' Mission Possible

Multichannel Marketing Makes Scott Naturals' Mission Possible

It's no secret! Digital and sampling are top-notch marketing agents

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Breakfast at Tiffany's or the Red Carpet With ...

Tiffany & Co. and Harry Winston are both "a girl's best friend, but from a marketing standpoint, only one brand can wear the crown jewels.