Xchange Expands KnowledgeBase Partnership

Share this article:
Xchange has expanded its relationship with KnowledgeBase Marketing Inc., a Wunderman company and a provider of marketing information and customer relationship management services.


KnowledgeBase Marketing, Richardson, TX, has incorporated Xchange's technology in its Impact product for more than a year, and now can offer the solution globally through Wunderman's network of clients and prospects.


Impact lets clients use marketing strategies to improve customer loyalty and profitability. It includes business intelligence, Web intelligence, analytics, campaign management applications and strategic consulting.


Xchange's technology enhances Impact with the ability to identify profit opportunities, determine customer value at risk through likely attrition and identify the right investments and offers to capture and maximize that value, both companies said.


Share this article:
close

Next Article in Database Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Database Marketing

Making Data Breach Readiness a Priority

Making Data Breach Readiness a Priority

5 ways marketers can prepare for possible data breaches.

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

What's H-appending? DiscoverOrg Taps Marketo's Webhooks

Cloud-based marketing automation behemoth Marketo joins forces with marketing intelligence company DiscoverOrg to improve its data collection capabilities.

A Toast to Marketing Attribution

A Toast to Marketing Attribution

Vino accessories and storage company Wine Enthusiast indentifies top and underperforming affiliates using algorithmic marketing attribution.