Xchange, Donnelley Form Marketing Agreement

Share this article:
Xchange Inc., Boston, has formed an Internet marketing alliance with Donnelley Marketing, an InfoUSA company, Xchange said yesterday.


Donnelley is a provider of business and consumer content, data enrichment, analytical and client information services and Internet marketing solutions. The company will integrate Xchange's Dialogue for eMessaging with its MarketZone DS relational marketing database and decision support tool.


Dialogue for eMessaging enables companies to design and execute highly targeted, opt-in e-mail campaigns.


Donnelley expects that the alliance will extend the market reach of the e-mail marketing component of its electronic customer relationship management solution set and will provide customers with a complete one-to-one marketing solution.
Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.