Xchange, Donnelley Form Marketing Agreement

Share this article:
Xchange Inc., Boston, has formed an Internet marketing alliance with Donnelley Marketing, an InfoUSA company, Xchange said yesterday.


Donnelley is a provider of business and consumer content, data enrichment, analytical and client information services and Internet marketing solutions. The company will integrate Xchange's Dialogue for eMessaging with its MarketZone DS relational marketing database and decision support tool.


Dialogue for eMessaging enables companies to design and execute highly targeted, opt-in e-mail campaigns.


Donnelley expects that the alliance will extend the market reach of the e-mail marketing component of its electronic customer relationship management solution set and will provide customers with a complete one-to-one marketing solution.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.