Xchange Adds Business Objects to Xchange 8

Share this article:
Business Objects, a business intelligence solution, and Xchange Inc., a customer relationship management vendor, announced a partnership yesterday to provide Business Objects, San Jose, CA, solutions as part of Xchange's newest profit-extraction software, Xchange 8.


By partnering with Business Objects, Xchange, Boston, said it will add functionality to Xchange 8, which is designed to enable global companies to lower costs and maximize profits by synchronizing online and offline multichannel customer campaigns. Use of Xchange 8, the company said, also improves customer acquisition and retention, and helps organizations understand the profitability of each customer.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.