Xbox Wins at Game Marketing

2013 Caterham Superlight R500

2013 Caterham Superlight R500

Video gamers are 57% male; 43% female.
1977 Ford Escort RS1800

1977 Ford Escort RS1800

Thirty-seven percent of U.S. adults use mobile gaming apps.
2008 Lamborghini Reventón

2008 Lamborghini Reventón

Mobile gamers are 56% female; 44% male.
1961 Maserati Tipo 61 Birdcage

1961 Maserati Tipo 61 Birdcage

Forty-two percent of mobile gamers are under age 35.
1984 Peugeot 205 T16

1984 Peugeot 205 T16

Female mobile gamers are more likely to use social media; male mobile gamers are more likely to use video games, Web, and satellite radio.
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Strategists at the leading game developer reveal how brands can get in on game marketing

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