XBanner, Cybuy Banner Nothing New

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I just finished reading the article on the XBanner and Cybuy Banner (iMarketing News, April 9).


What a joke.


They actually compared it with a rich media banner and then said it is advantageous because it doesn't require a plug-in!


It is not comparable at all. It cannot and does not contain true animation/movement/movie, synch sound effects or background music. It just calls on a pop-up window! Big deal!


With a Flash banner, someone could literally browse an entire site without reloading a page and get full-on animation, sound and interactivity that the XBanner couldn't imagine as well as a secure connection. I can't believe a news organization that covers the Internet would write an article about a banner that simply opens its target in a new, resized, secured window and allow it to come off as "new" or even close to rich media content.


By the way, the Flash plug-in is installed in about 96 percent of users' systems worldwide -- about the same percentage of people with a current enough browser to call on a centered pop-up window (browsers 3.0 and up).


Nathan Kincaid, Rich media director, FreeDomainforLife.com, Irvine, CA


NathanK@freeclub.com



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