XBanner, Cybuy Banner Nothing New

Share this article:
I just finished reading the article on the XBanner and Cybuy Banner (iMarketing News, April 9).


What a joke.


They actually compared it with a rich media banner and then said it is advantageous because it doesn't require a plug-in!


It is not comparable at all. It cannot and does not contain true animation/movement/movie, synch sound effects or background music. It just calls on a pop-up window! Big deal!


With a Flash banner, someone could literally browse an entire site without reloading a page and get full-on animation, sound and interactivity that the XBanner couldn't imagine as well as a secure connection. I can't believe a news organization that covers the Internet would write an article about a banner that simply opens its target in a new, resized, secured window and allow it to come off as "new" or even close to rich media content.


By the way, the Flash plug-in is installed in about 96 percent of users' systems worldwide -- about the same percentage of people with a current enough browser to call on a centered pop-up window (browsers 3.0 and up).


Nathan Kincaid, Rich media director, FreeDomainforLife.com, Irvine, CA


NathanK@freeclub.com



Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.