WWE picks SapientNitro for site redesign

Share this article:

World Wrestling Entertainment (WWE) hired digital agency SapientNitro to redesign the sports and entertainment company's website, WWE publicist Kellie Baldyga told Direct Marketing News on Nov. 18. The redesigned site is slated to go live during the first quarter of 2012, she said.

"SapientNitro looks forward to working with a world-class entertainment brand like WWE to create a site experience that captures the social interactivity and excitement of their live events," said David LaBar, global communications director at SapientNitro, via email.

SapientNitro led the redesign of retailer Target Corp.'s website, which went live in August.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.