WWE gives Impulse management of PIP

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World Wrestling Entertainment awarded Impulse Media management of its package insert program on April 12. The file is new to the market.

Buyers have purchased a variety of WWE products, including t-shirts, posters, DVDs, video games, action figures, CDs, masks, footwear, books and magazines. Average age of buyers is 35 and average income is $45,000. The average unit of sale is $59.99.

The 20,000-monthly-universe list is available beginning at $60/M.

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