Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
I am not in favor of dictatorship, but I am beginning to think that maybe it does have one or two attractive characteristics.
It's the oldest truth in design: form follows function. Before we make our new space cool, we have to make it work. That means answering a lot of math questions.
We circled. We sniffed — and thank goodness we wagged our tails. Gensler has been appointed as our interior architect for our new office building at 3 Columbus Circle.
It's official. Wunderman, along with all our Y&R brands sister agencies, is moving to 3 Columbus Circle for a new start, a better environment and a great big headache.
Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies.
Direct Marketing News spoke with Nick Moore, chief creative officer and EVP of Wunderman, about the trends he sees on the horizon for agencies as they move into the new year.
After more than a six-month long agency review process, Best Buy announced it has added CHI & Partners and Wunderman to its lineup of lead agencies, said Best Buy public relations representative Lisa Hawks.
CRM service provider KnowledgeBase Marketing has reorganized its divisions and rebranded as KBM Group as of October 7. The reorganization includes KnowledgeBase Marketing's US and global divisions, as well as subsidiaries Datacore Marketing and Fortelligent.
Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
Land Rover tapped Wunderman to promote the launch of its 2010 model at the NY International Auto Show. Wunderman harnessed the real-time power of Twitter to extend the reach of the show to interested members of the Land Rover community not in attendance.
Nick Moore, chief creative officer at Wunderman, explains the inspiration behind the infant formula's Strong Moms community and CRM campaign.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
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