December 01, 2012
Ever since taking a commercial arts class in high school, Robert Rasmussen, this year's winner of Caples' Irving Wunderman Award, says he knew where he wanted to be.
November 14, 2012
Integrated is where it's at, says Rob Rasmussen, winner of the 2012 Irving Wunderman Award, an honor presented annually at Caples.
April 13, 2012
I am not in favor of dictatorship, but I am beginning to think that maybe it does have one or two attractive characteristics.
April 12, 2012
It's the oldest truth in design: form follows function. Before we make our new space cool, we have to make it work. That means answering a lot of math questions.
March 02, 2012
We circled. We sniffed — and thank goodness we wagged our tails. Gensler has been appointed as our interior architect for our new office building at 3 Columbus Circle.
March 01, 2012
It's official. Wunderman, along with all our Y&R brands sister agencies, is moving to 3 Columbus Circle for a new start, a better environment and a great big headache.
Levi Strauss & Co. named Wunderman its global digital marketing agency for the Levi's brand after a review, Wunderman confirmed Jan. 5. The account was previously split between multiple agencies.
January 01, 2012
Direct Marketing News spoke with Nick Moore, chief creative officer and EVP of Wunderman, about the trends he sees on the horizon for agencies as they move into the new year.
After more than a six-month long agency review process, Best Buy announced it has added CHI & Partners and Wunderman to its lineup of lead agencies, said Best Buy public relations representative Lisa Hawks.
CRM service provider KnowledgeBase Marketing has reorganized its divisions and rebranded as KBM Group as of October 7. The reorganization includes KnowledgeBase Marketing's US and global divisions, as well as subsidiaries Datacore Marketing and Fortelligent.
June 30, 2009
Johnnie Walker looked to Wunderman to establish a digital presence for the brand's field marketing program, which involves hosting educational Scotch tastings in key markets to extend the reach of the brand's different types of Scotch.
June 15, 2009
Land Rover tapped Wunderman to promote the launch of its 2010 model at the NY International Auto Show. Wunderman harnessed the real-time power of Twitter to extend the reach of the show to interested members of the Land Rover community not in attendance.
June 04, 2009
Nick Moore, chief creative officer at Wunderman, explains the inspiration behind the infant formula's Strong Moms community and CRM campaign.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
