Wunderman Wins Cannes Award

Share this article:
Work for the Automobile Association's roadside assistance program in Britain won Harrison Troughton Wunderman, London, the first Direct Lions awarded by the Cannes Festivals.


Called "Hitchhiker," the direct mail piece for the AA was one of 17 Direct Lions awarded to British entries. All told, 43 Direct Lions were awarded.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.