Wunderman Wins Cannes Award
Called "Hitchhiker," the direct mail piece for the AA was one of 17 Direct Lions awarded to British entries. All told, 43 Direct Lions were awarded.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?