Wunderman to Headline DMEF's Yeck Center for Advanced Studies

Share this article:
Lester Wunderman will present the keynote address during the fifth annual John D. Yeck Center for Advanced Studies in Direct and Interactive Marketing, held June 6-11 at The Tarrytown House in Tarrytown, NY, the Direct Marketing Educational Foundation said yesterday.


In his keynote Wunderman will address the future of direct marketing and its relation to the Internet.


DMEF, the nonprofit educational affiliate of the Direct Marketing Association, offers 15-20 programs in direct and interactive marketing yearly, targeted mainly to undergraduate and graduate students and educators.


More information on the John D. Yeck Center for Advanced Studies in Direct and Interactive Marketing is available at www.the-dma.org/dmefyeck or by contacting Laurie Spar, DMEF vice president and general manager, at 212/768-7277, ext. 1335 or lspar@the-dma.org.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.