Wunderman to Give Keynote at New Cannes DM Conference

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The registration deadline for the Cannes Lions Direct, a new event dedicated to all forms of direct marketing, is May 10. The conference, which takes place June 23-25 in Cannes, France, is an outgrowth of the Cannes International Advertising Festival, what its organizers call the world's largest gathering of advertising and marketing professionals.

Lester Wunderman, advertising consultant and chairman emeritus of the Wunderman direct marketing agency, will open the festival.

The conference also will feature a juried competition of the world's best work, culminating in the DM Lion award. The Cyber Lions, the world's most prestigious digital communications award, also will be part of the Cannes Lions Direct festival.

Malcolm Speed, chairman/CEO of Rapp Collins Worldwide, is the jury president. President of the film, press and poster jury is Jeffrey Goodby, who is co-chairman of Goodby Silverstein & Partners. The Cyber Lions jury president is George Gallate, CEO of Euro RSCG Interactive.

Online registration is available at www.canneslions.com. Full registration costs 1,931.54 euros, or $1,715.79.

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