Wunderman Shifts Senior Ranks

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Wunderman shuffled the ranks of its upper management.


Barry Kessel leaves his post as president of Wunderman New York, taking on the new role of chief client development officer. He will help Wunderman's large U.S. clients in their overseas efforts.


Filling Kessel's spot in New York is Steve Zammarchi, president of Wunderman Chicago and a 26-year agency veteran. Zammarchi will oversee the direct marketing agency's largest North American office.


Rich Schreuder, vice president and director of client services at Wunderman Chicago, has been promoted to president of that office. He was the agency's client lead on the Burger King business.


All executives report to Daniel Morel, the New York-based chairman/CEO of Wunderman.


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