Wunderman Gains Pfizer for Life Program

Share this article:
Pfizer Inc. named Wunderman New York to offer certain direct marketing services for its Pfizer for Living program.


It is not known how many agencies pitched for the business. Rapp Collins Worldwide, New York, was the incumbent on the account. Billings were not disclosed.


Pfizer for Living is a free interactive program offering health tools and advice on diet and exercise, allergies, osteoporosis, high cholesterol and diabetes.


Wunderman is charged with providing strategic thinking and database services in addition to online and offline creative work. The agency won the business based on experience with pharmaceutical accounts like Roche, AstraZeneca and Biogen.


"The idea is to make this a stronger opportunity for Pfizer across channels," said David Sable, president of Wunderman New York.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.