Wunderman Gains $10 Million Assignment From Brink's
Wunderman will handle direct media planning and buying, assuming some responsibilities previously handled by Deutsch, New York.
An undisclosed number of agencies pitched for the Brink's business.
DMN's Marketing Hall of Femme does more than honor the achievements of female chief marketers; it sparks the conversation on how other women can advance in their marketing careers, too.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.