Wunderman Gains $10 Million Assignment From Brink's
Wunderman will handle direct media planning and buying, assuming some responsibilities previously handled by Deutsch, New York.
An undisclosed number of agencies pitched for the Brink's business.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?