Wunderman Gains $10 Million Assignment From Brink's
Wunderman will handle direct media planning and buying, assuming some responsibilities previously handled by Deutsch, New York.
An undisclosed number of agencies pitched for the Brink's business.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.
Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.