Wunderman Elected to Advertising Hall of Fame

Share this article:
Lester Wunderman, often credited with being the father of direct marketing, was elected to the American Advertising Federation's Hall of Fame last week.


Wunderman, founder and former chairman of the agency that is now Wunderman Cato Johnson, was elected along with Milton Gossett, former chairman of Saatchi & Saatchi; Burt Manning, former chairman of the board of J. Walter Thompson Co.; and Jay Chiat, former chairman and founder of Chiat/Day.


The awards presentation will be in New York on March 16.
Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.