WSJ Online Offers Subscriptions in Best Buy Stores

Share this article:
The Wall Street Journal Online (www.wsj.com) today is expected to announce the extension of its retail reach through a point-of-purchase program at Best Buy retail stores.


WSJ Online is offering 13-month subscriptions to its Web site for $49. Subscription packages include a user name and password, a mouse pad and a site guide.


The packages will be placed in Best Buy's financial software sections.


"Making The Wall Street Journal Online available through this retail sales channel is a strategic way to extend the offering to potential new readers," said Randy Kilgore, executive director of sales and marketing, WSJ Online, New York.


This extension follows a series of efforts by WSJ Online to increase subscriptions through bricks-and-mortar retail channels. WSJ Online made its initial subscription package available in Staples stores last year. The company last week announced that a similar point-of-purchase program would take place in Barnes & Noble bookstores.


Company officials have said the effort with Staples proved successful, and that this is why they are continuing the retail penetration.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.