Writing search engine-friendly copy

CHICAGO – In order to be found by search engines, it is important to use the right keywords. However, it is also important to write in a way that will appeal to Internet users, as that is a good way to try and convert site
visitors into customers.

Doing both is a winning combination, said panelists at SES Chicfago’s “Writing for Search Engines
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...