Wrap/Poetry Masterfile

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Wrap/Poetry Masterfile

Ballard Direct

Description: This file contains US buyer files of the Wrap London and Poetry catalogs. The Wrap London and Poetry catalogs attract upscale females with an eye for fashion, quality and value. Spend­ing an average of $300, these women are purchasing apparel and accessories for office, day and evening wear. Virtu­ally all are credit card purchasers. The typical Wrap London & Poetry Masterfile customer is 40-65 years of age, with an average household income of $120,000. Most are professional, married home-owners who demand style and comfort to maintain their busy lifestyles.

Selects: 20,454 universe

Contact: Your list broker or Ballard Com­munications Inc., 516 Pelhamdale Ave., Pelham, NY 10803

Phone: 914/517-5454

Fax: 914/517-5454

E-mail: lists@ballarddirect.com

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