May 2013 Issue

Battle of the Brands

Breakfast at Tiffany's or the Red Carpet With Harry Winston?

Diary of a CMO

Subscribe
Archive

Subscribe

Archive	Login \| Register

Relevancy Becomes More Relevant to Emailers

Three Digital Lessons From the USGA

40 Under 40: 2013 Call For Entries Now Open!

January 28, 2008

BrandNew

WPT uses multimedia, geotargeting to promote World Poker Tour

In order to promote this year's World Poker Tour, WPT Enterprises Inc. and its agency of record Digitaria are celebrating the poker-playing community online at a revamped Web site and an online club at www.worldpokertour.com. Using social networking strategies, search tactics, rich media banner ads, e-mail and mobile messages the media entertainment company is driving viewers of its show to a site that geotargets specific content based on gambling restrictions in a user's area.

From the January 2008 Issue of Direct Marketing News »