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> WPP to buy Yankelovich
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WPP to buy Yankelovich
January 14, 2008
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WPP Group has plans to buy research company Yankelovich Holdings for an undisclosed price. WPP announced its intention to combine Yankelovich into Henley Centre HeadlightVision, its consumer research company.
From the January 14, 2008 Issue of Direct Marketing News
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