WPP direct, digital agencies see 2010 growth

Share this article:

WPP Group's branding and identity, healthcare and specialist communications division reported full-year 2010 like-for-like revenue growth of 4.5%, the holding company said March 4. The unit, which includes direct, digital and interactive marketing agencies, also reported total revenue growth of 7.3% in the year's fourth quarter.

The unit also generated nearly one-quarter (24.9%) of the company's $12.9 billion in overall revenue. WPP cited OgilvyOne, whose 2010 global revenue topped $800 million, VML and Wunderman, whose global revenues eclipsed $900 million, as top performers in the division. WPP also cited http://www.ogilvy.com/About/Network/Neo.aspx, A. Eicoff & Co., The Lacek Group, and Wunderman's KBM Group as strong performers in the direct and digital marketing space.

WPP Group's 2010 like-for-like revenue, which excludes the impact of acquisitions and is on a constant currency basis, increased 5.3% compared with last year. The improvement was driven largely by billings, which increased 12% to $59.1 billion, the company said in an earnings statement. Overall revenue increased 7% compared with 2009 to $13.02 billion.

WPP's operating profit increased 21% to $1.7 billion, compared with 2009. The holding company's advertising and media investment management business generated 39.9% of the company's overall revenue in 2010, an increase of 7% for the division compared with the previous year. The consumer insight division generated 26.2% of overall revenue, an increase of 4.4% compared with 2009. Public relations and public affairs reported 9% of overall revenue, a 4.3% increase compared with 2009.

North American business generated the largest portion, 35% or $4.5 billion, of the company's earnings.

WPP Group employs approximately 46,000 people in approximately 2,400 offices in 107 countries.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions