WPP Buys Stake in Multicultural Information Consultancy
WPP Group, New York, has purchased an initial 49 percent stake in The Market Segment Group, Coral Gables, FL, a multicultural information consultancy.Market Segment is made up of eight operating divisions with satellite offices in New York and Cincinnati.
The company provides strategic marketing counsel on Hispanic, African-American, Asian, as well as mature, youth, gay and lesbian market segments.
