WPP Acquires UK Agency Perspectives

Share this article:
The WPP Group, New York, an advertising and marketing services company, yesterday bought UK-based marketing communications agency Marketing Perspectives Ltd., to expand its services in the growing relationship marketing sector. Terms of the agreement were not disclosed. This is not the first partnership in Europe for WPP, which has one-third of its Branding and Identity, Healthcare and Specialist Communications businesses in the United Kingdom and continental Europe. Perspectives, whose client roster includes American Express, Carlsberg-Tetley, Eurobell, Hewlett-Packard, Orange and Virgin Interactive, will maintain its brand identity and management structure.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Publicis Constructs Pan-Agency Marketing Platform With Adobe

Riding on the Adobe Marketing Cloud, the Always-On Platform aims to unite all Publicis Agencies around delivering cross-channel efficiencies to clients.

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.