WPP acquires Blue State Digital

Share this article:

Advertising holding company WPP Group said December 30 that it acquired Blue State Digital, a firm best known for its work on the Obama for America presidential campaign.

Blue State, based in Washington DC, will retain its staff, brand and client list.

Blue State's social media strategy and digital outreach will complement WPP's existing agency capabilities in marketing communications and public affairs. The acquisition will strengthen the holding company's resources in technology and creative consulting, said Thomas Gensemer, managing partner at Blue State Digital.

Blue State specializes in online fundraising and advocacy for nonprofits, educational and cultural institutions, political campaigns and corporate brands.

A WPP representative could not be immediately reached for comment on the deal. Financial terms of the deal were not disclosed.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.