WOWnetwork.com Names Steven Style Group
The agency will craft a multitiered PR campaign for the launch and expansion of WOWnetwork.com, which aims to offer Internet-based services for the employment market.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.