WorldLink to Represent CNBC Europe for DRTV

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WorldLink International, Los Angeles, has signed a deal with CNBC to provide exclusive representation for sales of DRTV and infomercial spots on CNBC Europe.


The representation agency will offer airtime of CNBC Europe to its advertising partners. Further details of the agreement were not disclosed.


CNBC Europe is available in 70 million homes in Europe and has an affluent audience, with an average household income of 148,000 euros and an average household net worth of 1.68 million euros.


Daily viewership rose 50 percent over the past year to 500,000 viewers, according to CNBC. The network provides live business news and information and is available 12 hours per day.


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