WorldLink Represents La Familia For DRTV AdvertisingMedia sales representation firm WorldLink said yesterday that it would exclusively represent the La Familia Network for sales of infomercial television advertising airtime.
La Familia is a Spanish-language network carried on Cablevision's system in the New York area with a mixed schedule that includes talk, music, educational and entertainment programming. Financial terms of the agreement were not disclosed.
WorldLink, Los Angeles, oversees advertising sales for approximately 25 media outlets in the U.S. Hispanic and Latin American markets. In addition to La Familia, other outlets represented by WorldLink include Telemundo, DirecTV Para Todos, Fox Sports en Espanol, MGM Latin America and Infinito.