Worldata/WebConnect Offers Prospect E-Mail Merge/Purge Service

Share this article:
Worldata/WebConnect is expected today to begin offering its Prospect E-Mail List Rental Merge/Purge service, which uses proprietary encryption technology to ensure the safety of the data.


The Boca Raton, FL, company began testing the service in November with some of the largest e-mail list vendors.


"In the e-mail environment, list providers don't like to send their lists to anyone because of security reasons," said Jay Schwedelson, Worldata/WebConnect's corporate vice president. He said the company's encryption technology eliminates that risk.


Schwedelson said the company developed an encryption scheme that is "fairly intelligent but not complicated." List owners send their lists to Worldata/WebConnect with every other character removed from the address, rather than sending the full name and address. For example, dean@dmnews.com sent to Worldata/WebConnect for cleaning could be sent as "d a @d n w."


"Every other character is enough information to clean up any duplicates," he said. "We found that the major list providers who are concerned with privacy issues found this acceptable."


Schwedelson said the service is being used by more than 30 companies, including NetCreations Inc., Yesmail.com, Focalex and etour.com.


"Pricing for the service is almost identical to postal merge/purge," Schwedelson said.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.