Worldata/Webconnect Debuts Opt-in E-Mail Exchange

Share this article:
Following the lead of the successful banner exchange businesses on the Net, Worldata/Webconnect will launch the first free opt-in e-mail exchange program, called the Worldata Exchange, on Dec. 1.


The program works like this: A Web site owner puts a checkbox on their site. For every person who checks the box-thereby opting in-the Web site owner gets two free opt-in e-mail addresses that they can market to. These targeted addresses will come from sites that offer similar products or services.


Participants will have an account at www.worldataexchange.com, where they can see how many addresses are credited to their account.


To use the e-mail addresses, users must go to the send messages area of the site to enter their content, product offering or special promotion.


By January, there will be as many as 1,000 member sites, according to Jay Schwedelson, corporate vice president for Worldata/WebConnect, Boca Ration, FL. Additionally, he expects to have 1 million names by the end of first quarter 2000.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

SAP Ramps Up Canadian Cloud Investment

SAP Ramps Up Canadian Cloud Investment

It's one of 16 new data centers the software company will open this year to meet a 39% increase in demand for cloud services.

Top 5 Spending and Investment Insights from Marketers

Top 5 Spending and Investment Insights from Marketers

Confidence in data-driven marketing led marketers to set high Q1 2014 goals.

MeritDirect Introduces Predictive Marketing Suite

MeritDirect Introduces Predictive Marketing Suite

New solutions include next logical product and customer lookalike modeling. The long-time direct marketing player announces it will open a San Jose office in September.