Permission-based b-to-c email list prices have decreased 49% to $89 per thousand files since summer 2006, according to the Worldata's five-year trend report and list-price index.
The rental prices of consumer and business e-mail lists have dropped significantly from a year ago, according to Worldata's Summer 2010 List Index. Permission-based business-to-consumer e-mail prices fell $8/M to $112/M since summer 2009 - and is down 34.12% over the past two years.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...